After a competitive review process, Media Profile has announced that WWF-Canada has selected the agency as its public relations agency. As part of the assignment, Media Profile will deliver creative and compelling campaigns and provide ongoing strategic communications advice to drive Canadian support for WWF’s flagship Earth Hour movement – now in its fourth year – and other public mobilization campaigns.
“We are excited to be working with Media Profile for this year’s Earth Hour Campaign, and we know they will be a great asset to our team,” said Christina Topp, Vice-President of Marketing and Communications, WWF-Canada. “Media Profile has the experience, creative energy and expertise to expand WWF’s reach in Canada, helping us continue to grow the conservation movement nationwide.”
WWF-Canada (World Wildlife Fund Canada) is a member of WWF, one of the world’s largest independent conservation organizations, active in more than 100 countries.