When Lego was looking to create a new national holiday campaign they turned to the collective power of Starcom MediaVest Group and Adapt Media to execute an interactive ad campaign using the Ad Pod to encourage LEGO fans to learn more about the latest LEGO Games. (see images below)
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This campaign will run throughout the holiday season until the New Year reaching out to the mall consumer at a perfect time. The LEGO Games ad campaign is available at major malls, such as the Toronto Eaton Centre, Fairview Mall, Markville Shopping Centre and The Promenade Shopping Centre in Ontario as well as The Coquitlam Centre in British Columbia.
The LEGO version of the Ad Pod allows consumers to interact with LEGO products and games on-site. Ad Pod’s advanced technology allows the consumer to have a media rich interactive experience at the point of sale. Combining the abilities of playing the actual games, to searching more information about the LEGO games and watching multiple Broadcast spots designed for TV and Internet. Ad Pod technology uses 3D graphics and multi-touch full HD 65″ interactive displays. In addition, Ad Pod uses full audio and video telecommunications, which can interact from pod to pod.