Beam Global Canada Inc. Hires PraxisPR As Public Relations Agency Of Record

November 16, 2010


After an extensive search for a public relations agency, Beam Global Canada Inc. has hired PraxisPR as its new agency of record.  Beam Global Canada is parent company to such brands as Canadian Club Canadian Whisky, Courvoisier Cognac, Maker’s Mark Bourbon, and Alberta Premium Canadian Whisky.

“Praxis impressed us with their knowledge and extensive experience in beverage alcohol marketing, and their talented team of passionate professionals fit easily within Beam’s dynamic culture,” says Dorene Wharton, Director of Marketing, Beam Global Canada. “They really stood out among the other agencies. They do great work and combined with their knowledge of the industry, they are the ideal partner for us.”

Praxis been tasked with building a communications strategy to increase the profile of Beam’s lineup of quality brands and inspire conversations with influencers and lovers of fine spirits. The assignment includes national media relations, influencer strategies, event management, social media programming and other promotional activities.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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