E&J Gallo Winery Selects Vibrant Idéation & Marketing To Help With Launch Of Apothic Red

October 26, 2010


To help with the launch of their Apothic Red, E&J Gallo Winery hired Vibrant Idéation & Marketing to assist in organizing a VIP event and surrounding media relations, which is now available at all SAQ stores across Quebec.

An event where 225 VIP guests that were present at the launch event which was held on October 21, experienced a magical evening. The event, hosted by Herby Moreau was held at the trendy W Hotel where guests were served captivating dishes to accompany Apothic Red, while watching well-known magician, Luc Langevin, perform his tricks.

In addition of the VIP party, Vibrant also was responsible for the media relations to generate media coverage for Apothic Red.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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