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E&J Gallo Winery Selects Vibrant Idéation & Marketing To Help With Launch Of Apothic Red

To help with the launch of their Apothic Red, E&J Gallo Winery hired Vibrant Idéation & Marketing to assist in organizing a VIP event and surrounding media relations, which is now available at all SAQ stores across Quebec.

An event where 225 VIP guests that were present at the launch event which was held on October 21, experienced a magical evening. The event, hosted by Herby Moreau was held at the trendy W Hotel where guests were served captivating dishes to accompany Apothic Red, while watching well-known magician, Luc Langevin, perform his tricks.

In addition of the VIP party, Vibrant also was responsible for the media relations to generate media coverage for Apothic Red.