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Cadbury Bicycle Factory Campaign Takes Home “Best of the Best in the World” Awards

Last years Cadbury launched a very unique campaign called “Cadbury Bicycle Factory” as part of the company’s social responsibility initiatives, but this campaign was also able to help their bottom line and generated sales. The website was developed by Toronto-based creative agency The Hive, and recently won the “Best of the Best in the World” a the 25th MAA Worldwide GLOBES Recognition Program.  The website also won “Best Cause or Charity Marketing Campaign” and “Best Digital Communications Campaign
Order of Merit”