Team PR In Canada Brings It Home And “Walks A Mile In Her Shoes”

October 5, 2010


Some of you may recall that last week that team PR In Canada came together last week to brave the harsh conditions of high heels as we took part in “Walk A Mile In Her Shoes,” which is an annual event that helps to raise funds for the White Ribbon Campaign. The event took place at Yonge/ Dundas Square in downtown Toronto and attracted well over 500 men all wearing an assortment of high heels (I have a new respect for women and what they go through), a number of women who also joined (wait, none of them were wearing heels), police officers and EMS workers.

The public relations was handled by a team over at Environics Communications, who also put together a team and you can see from the photos below this line their “stunning fashion sense.” (click on the images to enlarge)

Team Environics Communications Team Environics Warming Up

Overall it was quite an experience and was great to see that such an important cause bring together a number of companies from Canada’s digital landscape including Delvinia, Quizative, Rogers Digital, Conversion Marketing, Design Lab, Sequentia, Twist Image, Adcentricity and Thindata 1:1. Chris Carder, CEO of Thindata 1:1 and a board member for the White Ribbon Campaign shared collectively these companies helped to raise almost $25,000 of the total $112,000+ raised for the charity.  Imagine what we can do next year?

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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