Stop making bad decisions about agency partners - get early access to the Agency Scoreboard » New Radio Spots Look To Seduce Listeners To Buying A Car, part of the Yellow Pages Group (YPG) recently launched some racy 30-second radio ads with a literal take on the concept of people being “turned on” by cars. The spots are currently airing in the top stations in 15 cities and communities across Canada up until early November.

“These daring spots are designed to capture audience attention and direct them to so that it stays top of mind for Canadian car shoppers,” explained Stéphane Marceau, Chief Marketing Officer. “Early results show that our bold approach is paying off since has experienced a 26 percent increase in first-time visitors in about two weeks,” added Marceau.

The two versions of the radio ads showcase navigation assistants giving directions in an increasingly seductive manner. Consumers are invited to visit if they also get turned on by cars, with the promise to not only find the most new and used cars, but also get “very, very happy”.
Click on 2 links below to listen to the radio spots.

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