APEX PR Adds Coty Canada Color

September 23, 2010


Cosmetics manufacturer Coty Canada (a division of Coty Inc) has selected APEX PR after a competitive pitch and award the agency public relations agency of record.

“APEX was a natural “fit” for Coty Beauty,” said Jeffery Wagstaff, President and General Manager for Coty Canada. “Their creativity, beauty expertise and fresh thinking will be key in helping us reach our consumers and inviting them to engage with our products. We are excited to build our future – and our brands – with them.”

As part of the work, APEX will be focused on providing strategic opportunities for media and influencers to experience and interact with each product line while remaining true to Coty Canada’s cosmetics brand story.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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