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APEX PR Adds Coty Canada Color

Cosmetics manufacturer Coty Canada (a division of Coty Inc) has selected APEX PR after a competitive pitch and award the agency public relations agency of record.

“APEX was a natural “fit” for Coty Beauty,” said Jeffery Wagstaff, President and General Manager for Coty Canada. “Their creativity, beauty expertise and fresh thinking will be key in helping us reach our consumers and inviting them to engage with our products. We are excited to build our future – and our brands – with them.”

As part of the work, APEX will be focused on providing strategic opportunities for media and influencers to experience and interact with each product line while remaining true to Coty Canada’s cosmetics brand story.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.