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Swiffer Cleans Up With New Sponsorship Deal Of Capital One Grand Slam of Curling

The Capital One Grand Slam of Curling and iSport Media and Management announced their newest corporate sponsor as Procter & Gamble’s Swiffer signed on board to become an official partner of curling’s elite international series. In addition, Swiffer has also secured the title sponsorship rights to Team Glenn Howard (Coldwater, Ont.).

“Both Swiffer and curling are tremendously popular in Canada,” notes Victoria Maybee, External Relations for Procter & Gamble. “We’ve also heard anecdotal reports over the years that Canadians love using Swiffers to turn their home cleaning routines into bonspiels, so the curling partnership is a natural fit.”

As an official partner of the Capital One Grand Slam of Curling, Swiffer will receive a variety of in-arena promotional opportunities during each Capital One Grand Slam of Curling event including prominent logo placement on the ice surface, rink boards and scoreboards.

“We’re very pleased to welcome Swiffer as an official partner of the Capital One Grand Slam of Curling,” said Kevin Albrecht, Chief Executive Officer of iSport Media and Management. “Swiffer is certainly a natural partner for the sport of curling and we’re looking forward to partnering with the brand as we celebrate our 10th anniversary season.”

Swiffer’s title sponsorship of Team Howard will include featured logo placement and branding on the squad’s uniforms, equipment and website. Through this partnership, Team Howard will also make promotional appearances at a variety of Swiffer events.

As one of the top curling foursomes in the world today, Team Howard’s career highlights include earning a gold medal for Canada at the 2007 World Championships, winning the 2007 Brier and capturing eight Capital One Grand Slam of Curling event titles.
Capital One Grand Slam of Curling – www.grandslamofcurling.com


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