CWN continues to try and make efforts to strengthen their offering and today has announce the integration of MediaVantage, its online communications management and media monitoring service, with the Access CNW client portal, the online editing and distribution management platform. MediaVantage is a product with built in search engine capabilities that monitors all forms of traditional, online and social media, and relates results from those sources back to the issues, themes or campaigns being tracked by the client.
“This solution enables a communications team to work collaboratively to create content; target and engage the appropriate audience – both traditional and web-based; distribute news; monitor and report results; and, evaluate the success of their efforts, all within a secure and convenient web environment,” said Carolyn McGill-Davidson, President and CEO of CNW Group. “We know our clients will be excited by the new functionality that is now available.”
The seamless integration of these two online systems is an early benefit of CNW’s April 2010 acquisition of dna13, the technology powerhouse behind the MediaVantage platform.