Last week 300+ joined in welcoming Beefeater 24 to Canada as part of an official launch event organized by LexPR at Brassaii Restaurant & Lounge in downtownToronto. The theme for the night was “Alice in Wonderland,” with Beefeater 24 and LexPR staff dressed to fit the part of the night’s theme. Also on hand was Desmond Payne, Master Distiller and creator of the new Beefeater 24 and Dan Warner, Brand Ambassador and global mixologist.A number of media outlets were on hand including Foodservice and Hospitality Magazine, Globe & Mail, CityLine, Yahoo, Elle Magazine, 680 News, Toronto Sun, TCHAD Magazine, MSN.ca, blogTO and of course PR In Canada.
One on one interviews were also conducted with a Beefeater representative and media outlets such as Toronto Star, Food & Drink Magazine, Shops.ca, Sharp Magazine, Canadian Restaurant and Foodservices Magazine.
Here are a few photos from the event: