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Rogers Wireless Signs Two Year Sponsorship Of Saint John’s new Premier Basketball League

As part of a story we covered on Profectio about a new campaign between Rogers Wireless and Saint John’s new Premier Basketball League (PBL), the two entities have also entered into a two year sponsorship agreement.  Rogers will lead financial support to the PBL and its community efforts as well as leverage the  game execution opportunities including Rogers contesting, Rogers Zone and brand recognition resulting in more excitement at home games for fans and players of the PBL.