It looks like President of Korrelation Communications is having some fun at this thing we call public relations as her agency has picked up their second win in the “Account Wins” category. They were named agency of record for CookieLovers.com, a 20-year old company specializing in hand-crafted cookiegrams, cookie bouquets, seasonal cookies, and custom cookie orders.
“We were looking for a strategic partner who could effectively communicate our brand essence and desire to make the city a sweeter place,” said , Michael Todd, owner, CookieLovers.com. “Our company has expanded to offer our products nationally, and we are opening a retail location in Toronto. We needed a seasoned PR partner to help us launch our store and drive national awareness in a fun and creative way.”
The assignment will include a launch event, media relations, grassroots & viral marketing, sponsorship & event management, social media and the development of a CSR platform.