Canadians do love a good cup of Joe, so when Seattleās Best Coffee was looking to expand into Canada they wanted to team up with a well established brand to help them penetrate the market quickly. With 12,100 restaurants in all 50 states and in 74 countries and U.S. territories worldwide, Seattle’s Best Coffee selected Burger King Canada to bring their freshly-brewed, premium cup of Seattleās Best coffee which is made from 100-percent arabica beans.
āAfter decades of experience in the premium coffee business, we are fully unleashing the power of the Seattleās Best Coffee brand,ā said Michelle Gass, president, Seattleās Best Coffee. āWe are pleased to be partnering with Burger King to complement their breakfast program. Together, we are making premium coffee far more accessible than it has ever been.ā
āWith more than 40 years of heritage in premium coffee, Seattleās Best Coffee brings a high-quality, great tasting cup of coffee to BURGER KINGĀ® restaurant guests,ā said John Schaufelberger, Senior Vice President, Global Product Marketing and Innovation, Burger King Corp. āThe addition of Seattleās Best Coffee expands on our HAVE IT YOUR WAYĀ® brand promise by offering our guests even more beverage options and strengthens our ability to remain competitive in a continuously changing industry.ā
Seattleās Best Coffee first started roasting coffee back in 1970, and is part of Starbucks Corporation.