Seattleā€™s Best Coffee Teams Up With Burger King To Extend Coffee Brand In Canada

July 13, 2010


Canadians do love a good cup of Joe, so when Seattleā€™s Best Coffee was looking to expand into Canada they wanted to team up with a well established brand to help them penetrate the market quickly. With 12,100 restaurants in all 50 states and in 74 countries and U.S. territories worldwide, Seattle’s Best Coffee selected Burger King Canada to bring their freshly-brewed, premium cup of Seattleā€™s Best coffee which is made from 100-percent arabica beans.

ā€œAfter decades of experience in the premium coffee business, we are fully unleashing the power of the Seattleā€™s Best Coffee brand,ā€ said Michelle Gass, president, Seattleā€™s Best Coffee. ā€œWe are pleased to be partnering with Burger King to complement their breakfast program. Together, we are making premium coffee far more accessible than it has ever been.ā€

ā€œWith more than 40 years of heritage in premium coffee, Seattleā€™s Best Coffee brings a high-quality, great tasting cup of coffee to BURGER KINGĀ® restaurant guests,ā€ said John Schaufelberger, Senior Vice President, Global Product Marketing and Innovation, Burger King Corp. ā€œThe addition of Seattleā€™s Best Coffee expands on our HAVE IT YOUR WAYĀ® brand promise by offering our guests even more beverage options and strengthens our ability to remain competitive in a continuously changing industry.ā€

Seattleā€™s Best Coffee first started roasting coffee back in 1970, and is part of Starbucks Corporation.


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Dave Forde


Dave ā€œThe Connectorā€ Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedInĀ and Twitter.

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