Ontario Centre for Environmental Technology Advancement Assigns Pilot PMR As Agency Of Record

July 13, 2010


The Ontario Centre for Environmental Technology Advancement (OCETA) has retained Pilot PMR to help strengthen its brand position within the cleantech sector. OCETA offers a broad spectrum of services designed to accelerate the deployment and market adoption of clean technology products and environmentally sustainable solutions.

“Given our refocused business strategy and service offerings, there is a need to develop a new brand and identity”, said Kevin Jones, President and CEO, OCETA. “It is important that we represent ourselves with a single, positive voice that communicates our value to a broad spectrum of stakeholder audiences. We are excited about this important collaboration with Pilot PMR.”

Pilot PMR has been tasked with sharpening OCETA’s brand identity, market position, and value proposition, as well as developing a strategic implementation plan for the newly developed brand. Work is expected to be completed over the summer with a staged rollout through the fall.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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