The Ontario Centre for Environmental Technology Advancement (OCETA) has retained Pilot PMR to help strengthen its brand position within the cleantech sector. OCETA offers a broad spectrum of services designed to accelerate the deployment and market adoption of clean technology products and environmentally sustainable solutions.
“Given our refocused business strategy and service offerings, there is a need to develop a new brand and identity”, said Kevin Jones, President and CEO, OCETA. “It is important that we represent ourselves with a single, positive voice that communicates our value to a broad spectrum of stakeholder audiences. We are excited about this important collaboration with Pilot PMR.”
Pilot PMR has been tasked with sharpening OCETA’s brand identity, market position, and value proposition, as well as developing a strategic implementation plan for the newly developed brand. Work is expected to be completed over the summer with a staged rollout through the fall.