Facebook COO Sheryl Sandberg Comments Posts To Corporate Blog, Attracts A Slew Of "Unique" Comments

July 8, 2010


Should my company launch a corporate blog? Yes and No. It really depends on what you are trying to accomplish, but more importantly what type of comments you are willing to accept from readers. Of course readers could love your product/ service and they could also hate your product/ service.

Earlier this week Facebook’s COO, Sheryl Sandberg wrote a post “The Role of Advertising on Facebook” on their corporate blog and so far has received well over 1,000 comments, most are what I like to call “unique” and actually have nothing to do with the post or add any value to the current conversation.  While many companies have adopted a social media policy if comments are turned on for your corporate blog then you do open yourself up to the possibility of positive and negative comments.

Anyone care to share their corporate blog experience or any lessons along the way?


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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