Stop making bad decisions about agency partners - get early access to the Agency Scoreboard »

Facebook COO Sheryl Sandberg Comments Posts To Corporate Blog, Attracts A Slew Of "Unique" Comments

Should my company launch a corporate blog? Yes and No. It really depends on what you are trying to accomplish, but more importantly what type of comments you are willing to accept from readers. Of course readers could love your product/ service and they could also hate your product/ service.

Earlier this week Facebook’s COO, Sheryl Sandberg wrote a post “The Role of Advertising on Facebook” on their corporate blog and so far has received well over 1,000 comments, most are what I like to call “unique” and actually have nothing to do with the post or add any value to the current conversation.  While many companies have adopted a social media policy if comments are turned on for your corporate blog then you do open yourself up to the possibility of positive and negative comments.

Anyone care to share their corporate blog experience or any lessons along the way?