Calgary-based Chariot Carriers Inc. is a family-run business has selected Hill & Knowlton to provide public relations support to help the business grow its line of multi-functional child carrier products.
The selection was the result of a competitive review process that also included advertising agencies to identify the agency and solution best suited to meeting Chariot Carriers’ marketing needs, helping to raise awareness of the company and its many products for young children, and ultimately helping to drive sales.
“At Chariot Carriers, we are guided by values such as work/life balance, environmental sustainability and corporate responsibility,” said Dan Britton, president and CEO, Chariot Carriers. “We believe Hill & Knowlton is equally committed to these core principles. Their enthusiasm, motivation and experience in public relations make them a perfect fit with our culture.”
Hill & Knowlton will provide a range of public relations and communications services, including media relations, social media and marketing communications. The 2011 campaign will be rolled out across selected North American cities to help increase brand awareness for Chariot Carriers.