As spring has sprung, its time for the outdoor activities to begin and Montreal-based Vibrant Idéation & Marketing has been retained to help launch the Bell BELL to promote its new faster Internet service, Bell Fibe™, and Bell TV, through a Bell Spring Tour campaign nationwide. The campaign is called Bell Spring Tour which was developed by Vibrant to help promote and educate consumers about Bell Fibe, generate both brand awareness and consumer interest about the new Internet service that gives new meaning to the term “fast”.
From May 15th to June 27th, the public is invited to meet the Vibrant teams each week-end during the Bell Spring Tour at retail garden centre locations such as Canadian Tires, Rona Home and Garden Centres, and independent garden centers in British Columbia, Alberta, Ontario and Nova Scotia, and take advantage of exclusive contests and offers. To find the location nearest you, go to http://www.bellspringtour.com/
The day before each execution, 2,000 door hangers are distributed to the houses directly surrounding the event location. The door hangers invite the residents to visit the Web site (www.bellspringtour.com) where they can register for an iPad contest and find out which retail locations will have a Bell Spring Tour event near them.