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Pilot PMR Wins Agency Of Record For HealthPRO, Assigned Strategic Communications And Stakeholder Relations Work

Canadian health sector group purchasing organization (GPO, HealthPRO has retained Pilot PMR to provide strategic communications counsel and stakeholder relations services.
Work on the HealthPRO account will begin immediately as the Toronto-based public relations agency develops and executes a communications strategy to help deliver value to HealthPRO’s member and stakeholder audiences.

“We have achieved the number one position in our market by proactively looking for ways to deliver increasing value to members,” said Cynthia Valaitis, Vice-President, Business Development, HealthPRO. “Pilot PMR will help us establish a meaningful role for communications within our member and stakeholder relationships. We are particularly interested in ensuring that our members maximize the full range of benefits available to them.”

HealthPRO manages $1.4 billion in contract value, providing the highest quality products and services at the lowest cost to healthcare facilities across Canada. HealthPRO supports its members in areas such as Pharmacy Services, Clinical Services and Clinical Specialties, Energy Management, Nutrition & Food Services and Special Services.