As the CPRS Annual Conference Gala dinner on June 15, 2010 in Regina, Saskatchewan is quickly approaching and as Ginny Jones, APR, co-chair of the 2010 awards committee puts it, āThe Award of Excellence winners represent the ābest of the bestā of public relations in Canada, these awards not only raise the profile of the finalists, but the PR profession as a whole. The winners and their different campaigns set the industry standard.ā
2010 Awards of Excellence Winners
COMMUNICATION PROGRAMS
(EXTERNAL COMMUNICATIONS)
Communications Management:
- Devon Group: āToronto 2015 Pan / Parapan American Games Bidā
- Faye Clack Communications Inc.: āCommunication Tools Touting the Benefits of Avocados from Mexicoā
- Fleishman-Hillard Canada: āGroupe Aeroplan: Acquisition of Carlson Marketingā
- PR Media Strategic Communications: āBuilding Patient Care in the Okanaganā
- The Regional Municipality of Halton: āCommunicating Pandemic H1N1 Influenza Immunization Clinicsā
Marketing Communications:
- Faye Clack Communications Inc.: āAvocados from Mexico: Come to life with Miss Ava Cadoā
- The Regional Municipality of Halton: āHalton Region Physician Recruitment Campaign: The Best of Both Worldsā
Community Relations:
- Environics Communications Inc.: āCanada’s Top Teen Philanthropistā
Advocacy and Social Marketing:
- Environics Communications Inc.: āLoyaltyOne – A Commitment to our Planetā
- Environics Communications Inc.: āWhite Ribbon Campaign Challenges Men to Walk a Mile in Her Shoesā
Media Relations:
- American Express Canada: āAmerican Express Canadaā
- Argyle Communications: āNestlĆ©: Our Fav*ritesā
- Faye Clack Communications Inc.: “Holy Guacamole!” Media Drive Ontarians to Try Avocados from Mexicoā
- Fleishman-Hillard Canada: āAviva Community Fundā
- Toronto Hydro: āToronto Hydro Trades School for Mediaā
- Veritas Communications Inc.: āO’Clamato Claiming the Title of Canada’s National Cocktailā
Issues/Crisis Management:
- Argyle Communications: āPeanuts in Crisis: An industry responds to North America’s largest food recallā
- FĆ©dĆ©ration des mĆ©decins spĆ©cialistes du QuĆ©bec: āEuthanasie: Mourir dans la dignitĆ©ā
- Toronto Hydro: āGet Smart Torontoā
Government Relations:
- Argyle Communications: āFairness for Girls’ Hockey in Torontoā
- British Columbia Medical Association: āTime to Hang Up – The BC Medical Association’s Campaign to ban cell phone use while driving in British Columbiaā
Internal Communications:
- Barrick Gold Corporation: āDiscover Barrickā
- Ubisoft MontrĆ©al: āAssemblĆ©e Annuelle 2009: Informer, mobiliser, inspirerā
COMMUNICATION PROJECTS
(INTERNAL AND EXTERNAL COMMUNICATIONS)
Special Events:
- Faye Clack Communications Inc.: āMexican Fiesta Promotes Avocadosā
- Toronto Hydro: ā”Straight from the Fridge” – A Toronto Hydro Pop Up Galleryā
Multi-Media Projects:
- The Nova Scotia Liquor Corporation: āPlight of the Reaperā
Print Projects:
- Barrick Gold Corporation: āBarrick News Improvement Projectā
- McMaster University, Faculty of Health Sciences: āMD Thank You Cardsā
- SaskPower: āHiLines Fall 2009ā
- SaskPower: āSaskPower Career Fair Recruitment Brochuresā
- The Nova Scotia Liquor Corporation: āNSLC Annual Report 2008/2009: The Faces of the Nova Scotia Liquor Corporationā
Electronic and Social Media:
- Faye Clack Communications Inc.: āAvocados from Mexico: Spreading the Wordā
- Covenant House Vancouver: āOn the Houseā
- Saskatchewan Gaming Corporation: āEmployee Communication. It’s our gameā
- Toronto Hydro: āToronto Hydro Earth Hour 2009: How Low Can We Go T.O.?ā
Writing:
- Paradigm Public Relations Inc.: āLucky in money, lucky in love? What your relationship says about your financesā
- Paradigm Public Relations Inc.: āTD RRSP Boot Campā