As the CPRS Annual Conference Gala dinner on June 15, 2010 in Regina, Saskatchewan is quickly approaching and as Ginny Jones, APR, co-chair of the 2010 awards committee puts it, “The Award of Excellence winners represent the “best of the best” of public relations in Canada, these awards not only raise the profile of the finalists, but the PR profession as a whole. The winners and their different campaigns set the industry standard.”
2010 Awards of Excellence Winners
COMMUNICATION PROGRAMS
(EXTERNAL COMMUNICATIONS)
Communications Management:
- Devon Group: “Toronto 2015 Pan / Parapan American Games Bid”
- Faye Clack Communications Inc.: “Communication Tools Touting the Benefits of Avocados from Mexico”
- Fleishman-Hillard Canada: “Groupe Aeroplan: Acquisition of Carlson Marketing”
- PR Media Strategic Communications: “Building Patient Care in the Okanagan”
- The Regional Municipality of Halton: “Communicating Pandemic H1N1 Influenza Immunization Clinics”
Marketing Communications:
- Faye Clack Communications Inc.: “Avocados from Mexico: Come to life with Miss Ava Cado”
- The Regional Municipality of Halton: “Halton Region Physician Recruitment Campaign: The Best of Both Worlds”
Community Relations:
- Environics Communications Inc.: “Canada’s Top Teen Philanthropist”
Advocacy and Social Marketing:
- Environics Communications Inc.: “LoyaltyOne – A Commitment to our Planet”
- Environics Communications Inc.: “White Ribbon Campaign Challenges Men to Walk a Mile in Her Shoes”
Media Relations:
- American Express Canada: “American Express Canada”
- Argyle Communications: “Nestlé: Our Fav*rites”
- Faye Clack Communications Inc.: “Holy Guacamole!” Media Drive Ontarians to Try Avocados from Mexico”
- Fleishman-Hillard Canada: “Aviva Community Fund”
- Toronto Hydro: “Toronto Hydro Trades School for Media”
- Veritas Communications Inc.: “O’Clamato Claiming the Title of Canada’s National Cocktail”
Issues/Crisis Management:
- Argyle Communications: “Peanuts in Crisis: An industry responds to North America’s largest food recall”
- Fédération des médecins spécialistes du Québec: “Euthanasie: Mourir dans la dignité”
- Toronto Hydro: “Get Smart Toronto”
Government Relations:
- Argyle Communications: “Fairness for Girls’ Hockey in Toronto”
- British Columbia Medical Association: “Time to Hang Up – The BC Medical Association’s Campaign to ban cell phone use while driving in British Columbia”
Internal Communications:
- Barrick Gold Corporation: “Discover Barrick”
- Ubisoft Montréal: “Assemblée Annuelle 2009: Informer, mobiliser, inspirer”
COMMUNICATION PROJECTS
(INTERNAL AND EXTERNAL COMMUNICATIONS)
Special Events:
- Faye Clack Communications Inc.: “Mexican Fiesta Promotes Avocados”
- Toronto Hydro: “”Straight from the Fridge” – A Toronto Hydro Pop Up Gallery”
Multi-Media Projects:
- The Nova Scotia Liquor Corporation: “Plight of the Reaper”
Print Projects:
- Barrick Gold Corporation: “Barrick News Improvement Project”
- McMaster University, Faculty of Health Sciences: “MD Thank You Cards”
- SaskPower: “HiLines Fall 2009”
- SaskPower: “SaskPower Career Fair Recruitment Brochures”
- The Nova Scotia Liquor Corporation: “NSLC Annual Report 2008/2009: The Faces of the Nova Scotia Liquor Corporation”
Electronic and Social Media:
- Faye Clack Communications Inc.: “Avocados from Mexico: Spreading the Word”
- Covenant House Vancouver: “On the House”
- Saskatchewan Gaming Corporation: “Employee Communication. It’s our game”
- Toronto Hydro: “Toronto Hydro Earth Hour 2009: How Low Can We Go T.O.?”
Writing:
- Paradigm Public Relations Inc.: “Lucky in money, lucky in love? What your relationship says about your finances”
- Paradigm Public Relations Inc.: “TD RRSP Boot Camp”