Korrelation Communications Selected As Agency Of Record For Simply Good

May 11, 2010


Simply Good, a mobile startup has selected Korrelation Communications as its agency of record and will contribute to the development and execution of the company’s communications strategy and to manage its local and global PR initiatives.

“Korrelation Communications stood out among the agencies we considered for a number of reasons,” said Bill McLean, co-founder and Chief Market Guy, Simply Good. “We selected Korrelation for their understanding of our brand, strategic thinking, innovative ideas and strong team. Their passion and energy was infectious, and they went to great lengths to understand our business.”

In the next year, Korrelation will support a series of marketing campaigns in partnership with some of Simply Good’s top tier clients. The assignment also includes national media relations, event management, along with grassroots, viral and social media activities.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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