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Korrelation Communications Selected As Agency Of Record For Simply Good

Simply Good, a mobile startup has selected Korrelation Communications as its agency of record and will contribute to the development and execution of the company’s communications strategy and to manage its local and global PR initiatives.

“Korrelation Communications stood out among the agencies we considered for a number of reasons,” said Bill McLean, co-founder and Chief Market Guy, Simply Good. “We selected Korrelation for their understanding of our brand, strategic thinking, innovative ideas and strong team. Their passion and energy was infectious, and they went to great lengths to understand our business.”

In the next year, Korrelation will support a series of marketing campaigns in partnership with some of Simply Good’s top tier clients. The assignment also includes national media relations, event management, along with grassroots, viral and social media activities.