Swiss Chalet has launched their latest campaign, the Dip ‘n Win promotion which runs from May 3 to June 27 (or while supplies last). Guests of the restaurant who order an entrée with a Chalet Sauce will have the chance to reveal one of thousands of prizes on specially-marked Dip ‘n Win sauce cups, including Mazda cars, Dell laptops, vacations and other prizes.
“Whether they love to dip, drench, pour or sip, Canadians are passionate about Swiss Chalet’s famous Chalet Sauce,” said Dave Minnett, President, Swiss Chalet. “Dip ‘n Win is a great way for us to bring that passion to life with an engaging promotion that Guests can get excited about, much like the anticipation we see each year for our iconic Festive Special.”
A number of online and offline components are used to execute the campaign including in-Restaurant POP materials, e-blasts to Swiss Chalet’s Rotisserie Email database and a contest website at www.dipnwin.com, in addition to PR support from Edelman and an extensive social media campaign.
‘Confetti,’ a television ad was created that by BBDO, as well as a national radio (click on link to listen)and online ads to celebrate Canadians’ love for the sauce. Thindata was tapped to bring email marketing and social media to drive customer awareness and help them connect with the brand. In a unique twist on the contest, Swiss Chalet is offering Guests a second chance to win. Every non-winning label will prompt a visit to www.dipnwin.com where website visitors will have a daily chance to win Swiss Chalet for a Year (approximate retail value $750). By playing interactive games on the site such as “The Big Dipper” or by uploading a video tribute to the beloved Chalet Sauce via YouTube, visitors can earn even more entries into the daily contest.
“Social media has given many leading brands a voice within the online space, and Swiss Chalet is taking real steps to sustain lasting relationships with the people who matter most – their Guests,” says Ian Giles, ThinData 1:1’s V.P. Strategic Services. “As prizes and chances to win will be awarded daily, Swiss Chalet will be keeping the conversation alive by encouraging discussion in relevant online communities. Their end goal, for which Swiss Chalet has already seen great traction, is to strengthen relationships with their Guests.”
Swiss Chalet Dip ‘N Win Creative Team
Public Relations: Edelman
Advertising Creative: BBDO
Email Marketing: ThinData