It was a night to dress up and celebrate the best in public relations campaigns over the last year as the CPRS Toronto held its 2010 ACE Awards in downtown Toronto. This year also marked a new category as the CPRS Toronto opened the door to submissions for campaigns that leveraged social media.
It was great to see the individuals and teams that were behind some of the great pieces of work that we’ve covered over the last year here on PR In Canada and Profectio. The room was full of a lot of familiar faces and some new ones, and regardless if they took home a trophy or not it was a night to raise a glass and celebrate. The cheers and applause (and a few cat calls – you know who you are) as the awards were handed out to friends and co-workers. PR In Canada was also on hand to capture the night on video and we’ll have ready for your viewing pleasure as soon as possible.
2010 CPRS Toronto ACE Award Winners
Best PR Campaign of the Year
Argyle Communications, Peanuts in Crisis: North America’s largest food recall
Best Creative PR Campaign of the Year
Faye Clack Communications, Avocados from Mexico
Leadership Awards
- PR Student of the Year
Geoff Koehler, Humber College - Young PR Professional of the Year
Amanda Laird - Volunteer of the Year
Reena Dar - PR Professional of the Year
Michael Abbass
CATEGORY AWARDS
- Brand Development Campaign of the Year
Gold:
- Fleishman-Hillard – The Aviva Community Fund
Silver:
- Faye Clack Communications – Avocados from Mexico
Bronze:
- Optimum Public Relations – Pathways to Education Program Replication Results 2009
Bronze:
- PraxisPR – California Style at the LCBO
Bronze:
- Environics Communications – eBay Canada Entrepreneur of the Year Awards
Best Use of Special Events
Gold:
- Jennifer Rideout – Starz Animation: Sir Elton John and Premier McGuinty Event
Gold:
- Toronto Hydro-Electric System Limited – Straight from the Fridge – A Toronto Hydro Pop Up Gallery
Silver:
- Optimum Public Relations – Grain Farms of Ontario Soy House
Silver:
- APEX Public Relations Inc. – Retail Therapy – Jergens and Curel Unveil the Kao Brands Beauty Boutique
Silver:
- High Road Communications – Smirnoff Ice Creates Hockey History on Yonge Street
Silver:
- PUNCH Canada – Emirates A380 Canadian Inaugural Flight June 1, 2009
Silver:
- Faye Clack Communications – Avocados from Mexico Launch Event
Bronze:
- dvCommunications – Shoe Care Goes LUXE – Introducing Tana Show Cosmetics
Best Use of Media Relations – Budget under $50,000
Gold:
- Environics Communications – TD’s Break the (Piggy) Bank
Gold:
- Strategic Objectives – The Body Shop
Gold:
- Faye Clack Communications – Ontario Apple Growers – Applescopes Campaign
Silver:
- TD – TD RRSP Boot Camp
Silver:
- APEX Public Relations Inc. – UPS Canada’s “New Door to the World”
Silver:
- Paradigm Public Relations – Save the Economy, Show Some Leg
Silver:
- Paradigm Public Relations – PokerStarts.net gets the upper hand
Silver:
- Environics Communications – eBay Canada Entrepreneur of the Year Awards
Silver:
- Faye Clack Communications – Avocados from Mexico
Silver:
- Argyle Communications – Cetaphil: Sun Protection in Your Face
Silver:
- Argyle Communications – Nutty and Saucy: New Recipes from Peanut Bureau of Canada
Silver:
- Optimum Public Relations – Iams Home 4 the Holidays
Bronze:
- DDB Public Relations – “A Dare to Remember”
Bronze:
- Environics Communications – eBay Canada Celebrity Halloween Program
Bronze:
- Broad Reach Communications – Home for the Holidays with Cadbury Home Entertainment Products
Bronze:
- dvCommunications – Show Care Goes LUXE – Introducing Tana Show Cosmetics
Bronze:
- Optimum Public Relations – Grey Goose TIFF Party
Bronze:
- PraxisPR – CARSTAR Soaps it Up for a Guinness World Record
Best Use of Media Relations – Budget over $50,000
Gold:
- APEX Public Relations Inc. – Nike+ Human Race
Gold:
- TD – TD Small Business Week
Gold:
- Strategic Objectives – Leon’s 100th Anniversary
Gold:
- Fleishman-Hillard – The Aviva Community Fund
Gold:
- Optimum Public Relations – Future Shop Holiday Program
Gold:
- APEX Public Relations Inc. – Orthomolecular Health Public Awareness Campaign
Silver:
- Strategic Objectives – The Bicycle Factory
Silver:
- Maverick Public Relations Inc. – Robin Hood Flour’s 100th Anniversary: Bake, Batter and Roll
Silver:
- Veritas Communications – O’Clamato – Claiming the Title of Canada’s National Cocktail
Silver:
- Argyle Communications – Nestle: Our Fav’rites
Silver:
- Optimum Public Relations – Mow Down Pollution 2009
Silver:
- Fleishman-Hillard Canada – Eye Health Month 2009
Silver:
- Environics Communications – The Panasonic Sharing the Passion Sponsorship Event
Bronze:
- Optimum Public Relations – Iams Veterinary Program
Bronze:
- DDB Public Relations – “Join the Fight!” Ontario Launch
Community Relations Campaign of the Year
Gold:
- Fleishman-Hillard – The Aviva Community Fund
Silver:
- Optimum Public Relations – Mow Down Pollution 2009
Silver:
- Environics Communications Inc. – Canada’s Top Teen Philanthropist 2009
Silver:
- Environics Communicatons Inc. – Ontario Tire Stewardship Launches the Used Tires Campaign
Best Use of Communication Tools
Gold:
- Faye Clack Communications – Avocados from Mexico
Bronze:
- PraxisPR – Quaker Oat Cuisine Digest
Crises or Issues Management Campaign of the Year
Gold:
- Argyle Communications – Peanuts in Crisis: North America’s largest food recall
Silver:
- Toronto Hydro-Electric System Limited – Get Smart Toronto
Best Digital Communications Campaign of the Year
Gold:
- elevator communications inc. – Schwarzkopf Professional ESSENSITY and the City Campaign
Gold:
- Faye Clack Communications – Avocados from Mexico
Gold:
- Toronto Hydro-Electric System Limited – Toronto Hydro Earth Hour 2009: How Low Can We Go T.O.?
Silver:
- APEX Public Relations Inc. – Kellogg’s Rice Krispies Holiday Recipes with Trish Magwood
Employee Communications Campaign of the Year
Gold:
- Meridian Credit Union – Meridian’s Internal Brand Launch
Bronze:
- Frontline Communications, Rogers Communications Inc. – Connect: In touch. Educated. Informed.
Investor/Financial Relations Campaign of the Year
Bronze:
- TD – TD RRSP Boot Camp
Bronze:
- Fleishman-Hillard – Groupe Aeroplan: Acquisition of Carlson Marketing
New Product or Service Launch
Gold:
- Fleishman-Hillard Canada – Become the Doritos Guru Campaign
Silver:
- dv Communications – Shoe Care Goes LUXE – Introducing Tana Shoe Cosmetics
Silver:
- Optimum Public Relations – Retire your Ride Program Launch 2009
Bronze:
- Broad Reach Communications – Home for the Holidays with Cadbury Home Entertainment Products
Public Affairs/Government Campaign of the Year
Gold:
- Argyle Communications – Fairness for Girls’ Hockey in Toronto