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2010 ACE Awards – And The Winners Are…

It was a night to dress up and celebrate the best in public relations campaigns over the last year as the CPRS Toronto held its 2010 ACE Awards in downtown Toronto.  This year also marked a new category as the CPRS Toronto opened the door to submissions for campaigns that leveraged social media.

It was great to see the individuals and teams that were behind some of the great pieces of work that we’ve covered over the last year here on PR In Canada and Profectio. The room was full of a lot of familiar faces and some new ones, and regardless if they took home a trophy or not it was a night to raise a glass and celebrate.  The cheers and applause (and a few cat calls – you know who you are) as the awards were handed out to friends and co-workers.  PR In Canada was also on hand to capture the night on video and we’ll have ready for your viewing pleasure as soon as possible.

2010 CPRS Toronto ACE Award Winners

Best PR Campaign of the Year

Argyle Communications, Peanuts in Crisis: North America’s largest food recall

Best Creative PR Campaign of the Year

Faye Clack Communications, Avocados from Mexico

Leadership Awards

  • PR Student of the Year
    Geoff Koehler, Humber College
  • Young PR Professional of the Year
    Amanda Laird
  • Volunteer of the Year
    Reena Dar
  • PR Professional of the Year
    Michael Abbass

CATEGORY AWARDS

  • Brand Development Campaign of the Year


Gold:

  • Fleishman-Hillard – The Aviva Community Fund

Silver:

  • Faye Clack Communications – Avocados from Mexico

Bronze:

  • Optimum Public Relations – Pathways to Education Program Replication Results 2009

Bronze:

  • PraxisPR – California Style at the LCBO

Bronze:

  • Environics Communications – eBay Canada Entrepreneur of the Year Awards

Best Use of Special Events

Gold:

  • Jennifer Rideout – Starz Animation: Sir Elton John and Premier McGuinty Event

Gold:

  • Toronto Hydro-Electric System Limited – Straight from the Fridge – A Toronto Hydro Pop Up Gallery

Silver:

  • Optimum Public Relations – Grain Farms of Ontario Soy House

Silver:

  • APEX Public Relations Inc. – Retail Therapy – Jergens and Curel Unveil the Kao Brands Beauty Boutique

Silver:

  • High Road Communications – Smirnoff Ice Creates Hockey History on Yonge Street

Silver:

  • PUNCH Canada – Emirates A380 Canadian Inaugural Flight June 1, 2009

Silver:

  • Faye Clack Communications – Avocados from Mexico Launch Event

Bronze:

  • dvCommunications – Shoe Care Goes LUXE – Introducing Tana Show Cosmetics

Best Use of Media Relations – Budget under $50,000

Gold:

  • Environics Communications – TD’s Break the (Piggy) Bank

Gold:

  • Strategic Objectives – The Body Shop

Gold:

  • Faye Clack Communications – Ontario Apple Growers – Applescopes Campaign

Silver:

  • TD – TD RRSP Boot Camp

Silver:

  • APEX Public Relations Inc. – UPS Canada’s “New Door to the World”

Silver:

  • Paradigm Public Relations – Save the Economy, Show Some Leg

Silver:

  • Paradigm Public Relations – PokerStarts.net gets the upper hand

Silver:

  • Environics Communications – eBay Canada Entrepreneur of the Year Awards

Silver:

  • Faye Clack Communications – Avocados from Mexico

Silver:

  • Argyle Communications – Cetaphil: Sun Protection in Your Face

Silver:

  • Argyle Communications – Nutty and Saucy: New Recipes from Peanut Bureau of Canada

Silver:

  • Optimum Public Relations – Iams Home 4 the Holidays

Bronze:

  • DDB Public Relations – “A Dare to Remember”

Bronze:

  • Environics Communications – eBay Canada Celebrity Halloween Program

Bronze:

  • Broad Reach Communications – Home for the Holidays with Cadbury Home Entertainment Products

Bronze:

  • dvCommunications – Show Care Goes LUXE – Introducing Tana Show Cosmetics

Bronze:

  • Optimum Public Relations – Grey Goose TIFF Party

Bronze:

  • PraxisPR – CARSTAR Soaps it Up for a Guinness World Record

Best Use of Media Relations – Budget over $50,000

Gold:

  • APEX Public Relations Inc. – Nike+ Human Race

Gold:

  • TD – TD Small Business Week

Gold:

  • Strategic Objectives – Leon’s 100th Anniversary

Gold:

  • Fleishman-Hillard – The Aviva Community Fund

Gold:

  • Optimum Public Relations – Future Shop Holiday Program

Gold:

  • APEX Public Relations Inc. – Orthomolecular Health Public Awareness Campaign

Silver:

  • Strategic Objectives – The Bicycle Factory

Silver:

  • Maverick Public Relations Inc. – Robin Hood Flour’s 100th Anniversary: Bake, Batter and Roll

Silver:

  • Veritas Communications – O’Clamato – Claiming the Title of Canada’s National Cocktail

Silver:

  • Argyle Communications – Nestle: Our Fav’rites

Silver:

  • Optimum Public Relations – Mow Down Pollution 2009

Silver:

  • Fleishman-Hillard Canada – Eye Health Month 2009

Silver:

  • Environics Communications – The Panasonic Sharing the Passion Sponsorship Event

Bronze:

  • Optimum Public Relations – Iams Veterinary Program

Bronze:

  • DDB Public Relations – “Join the Fight!” Ontario Launch

Community Relations Campaign of the Year

Gold:

  • Fleishman-Hillard – The Aviva Community Fund

Silver:

  • Optimum Public Relations – Mow Down Pollution 2009

Silver:

  • Environics Communications Inc. – Canada’s Top Teen Philanthropist 2009

Silver:

  • Environics Communicatons Inc. – Ontario Tire Stewardship Launches the Used Tires Campaign

Best Use of Communication Tools

Gold:

  • Faye Clack Communications – Avocados from Mexico

Bronze:

  • PraxisPR – Quaker Oat Cuisine Digest

Crises or Issues Management Campaign of the Year

Gold:

  • Argyle Communications – Peanuts in Crisis: North America’s largest food recall

Silver:

  • Toronto Hydro-Electric System Limited – Get Smart Toronto

Best Digital Communications Campaign of the Year

Gold:

  • elevator communications inc. – Schwarzkopf Professional ESSENSITY and the City Campaign

Gold:

  • Faye Clack Communications – Avocados from Mexico

Gold:

  • Toronto Hydro-Electric System Limited – Toronto Hydro Earth Hour 2009: How Low Can We Go T.O.?

Silver:

  • APEX Public Relations Inc. – Kellogg’s Rice Krispies Holiday Recipes with Trish Magwood

Employee Communications Campaign of the Year

Gold:

  • Meridian Credit Union – Meridian’s Internal Brand Launch

Bronze:

  • Frontline Communications, Rogers Communications Inc. – Connect: In touch. Educated. Informed.

Investor/Financial Relations Campaign of the Year

Bronze:

  • TD – TD RRSP Boot Camp

Bronze:

  • Fleishman-Hillard – Groupe Aeroplan: Acquisition of Carlson Marketing

New Product or Service Launch

Gold:

  • Fleishman-Hillard Canada – Become the Doritos Guru Campaign

Silver:

  • dv Communications – Shoe Care Goes LUXE – Introducing Tana Shoe Cosmetics

Silver:

  • Optimum Public Relations – Retire your Ride Program Launch 2009

Bronze:

  • Broad Reach Communications – Home for the Holidays with Cadbury Home Entertainment Products

Public Affairs/Government Campaign of the Year

Gold:

  • Argyle Communications – Fairness for Girls’ Hockey in Toronto

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