Stop making bad decisions about agency partners - get early access to the Agency Scoreboard »

Canadian Tire Selects High Road Communications as Public Relations Agency of Record

High Road Communications recently got the “nod” from Canadian Tire as they have been selected by the company as public relations agency of record.

“High Road stood out among the five agencies that were considered for a number of reasons,” said Duncan Fulton, Vice President, Corporate Affairs, Canadian Tire. “High Road married passion and creativity with an industry-leading reputation for delivering strong programs and results for their clients. Their track record achieving earned media is beyond compare and their overall size and reach will allow them to support Canadian Tire in communities across Canada.”

As part of their overall offering Canadian Tire has five business units which include Canadian Tire Retail with 476 stores; PartSource, an automotive parts specialty chain with 87 stores; Canadian Tire Petroleum which operating 273 gas bars, 268 convenience stores and kiosks, and 73 car washes; Mark’s Work Wearhouse, a Canadian retailer operating 374 stores the country; and Canadian Tire Financial Services that has issued over five million Canadian Tire MasterCard credit cards and markets related financial products and services for retail and petroleum customers.