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How Would You Handle Tiger Woods PR Image?

There has been no shortage of news about Tiger Woods of late, rumors, jokes and much more have gone viral as he has become the “topic of the day.”  However as public tiger-woodsrelations professionals part of your role is being on the other side of the story. The side that has to do damage control and ensure that your clients brand can hold, if not regain its value.  Tiger has been fortunate with corporate sponsors such as Nike who’ve publicaly said they will stand behind the athlete.

I thought it would be interesting to have an open dialogue with the readers of PR In Canada to assemble some ideas and thoughts on how you (or your firm) would handle “brand Tiger Woods” if he were you client.  Drop a comment below with your thoughts (if you are a little shy then drop an email).  To get those creative juices flowing, here is what a few people said they’d get Tiger Woods for Christmas when I asked the question on my Facebook page last week.

John Simpson

Come back to golf early next year.

Start by winning the Masters by 15 stokes.

Then win 5 majors in a row

During the entire time – say nothing

Break every record out there and keep the pressure on.

Let the media frenzy build and build.

Then run for President…as a republican

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