There has been no shortage of news about Tiger Woods of late, rumors, jokes and much more have gone viral as he has become the “topic of the day.” However as public relations professionals part of your role is being on the other side of the story. The side that has to do damage control and ensure that your clients brand can hold, if not regain its value. Tiger has been fortunate with corporate sponsors such as Nike who’ve publicaly said they will stand behind the athlete.
I thought it would be interesting to have an open dialogue with the readers of PR In Canada to assemble some ideas and thoughts on how you (or your firm) would handle “brand Tiger Woods” if he were you client. Drop a comment below with your thoughts (if you are a little shy then drop an email). To get those creative juices flowing, here is what a few people said they’d get Tiger Woods for Christmas when I asked the question on my Facebook page last week.