Computer hardware manufacturer Dell is bringing their latest campaign Take Your Own Path to Canada after having success in India and France. The campaign will also be launched in the US, Japan, Germany, China and the UK and uses a number of advertising and public relations initiatives. Part of the strategy behind the campaign is to use entrepreneurs as “heros” as they share their stories and how they have built their respective businesses with Dell technoogy as a key enabler to the business success. Here in Canada Dell is working with Berj Bannayan, President and Lead Software Developer at Soho VFX, who adds, “Dell clearly understands the importance of high-performing technology to entrepreneurs who rely on it as a differentiating factor and one of the keys to their success. We’re excited to participate in this one-of-a-kind campaign.”
Dell will also leverage and integrate the campaign with their existing Small and Medium Business Solutions Center and social media platforms including Direct2Dell and Facebook; as well a number of small business events that are scheduled around the world.
“Dell has always believed that it takes an extraordinary person to launch and run a business. We understand the potential of medium and small businesses to transform the global economy and the Take Your Own Path campaign underscores Dell’s commitment to supporting individuals with a big idea,” said Paul-Henri Ferrand, VP of global marketing for Dell Small and Medium Business. “Today, Dell celebrates the many achievers and dreamers who dare to forge ahead in their own way with a view of how they could change the world, pushing boundaries and ultimately, leading the global economic recovery.”
Dell has also been on of the most successful companies globally to leverage social networking site Twitter.