Vibrant Idéation & Marketing has been selected by the the City of Ottawa to help promote its new public organic waste composting initiative called The Green Bin Program. The campaign is aimed to help educate Ottawa citizens about the city’s new waste management policy, a goal to conduct door-to-door visits to nearly 222,000 homes to inform the residents about this new program and generate awareness about the importance of protecting the environment has also been created.
“We are extremely proud to have won the call for bids from the City of Ottawa to create an awareness program for the residents to promote its residential organic waste pick-up”, said Éric Brouillet, President of Vibrant Idéation & Marketing. “It is always with great enthusiasm that the Vibrant team works hard to find new ideas that stand out for our clients’ programs, especially when those contribute to make a difference, such as this one for the environment”, added Mr. Brouillet.
The program rollout began September 18 and continues till December 18, 2009, Vibrant has assembled 20 brand ambassarors who will visit the 220,000 homes and will answer residents’ questions and concerns, promote benefits and program key messages and and try to influence as many people as possible to participate in the residential composting program and thus, do their share for the environment.