Just in time for the 2009 holiday shopping rush Best Buy has launched a new national campaign that leverages a number of online and offline channels. Consumers and game enthusiasts across Canada are being encouraged to bring in their previously played video games and trade them in for up to $40 in-store credit towards the purchase of a new game.
“We have been testing this program in our Edmonton stores and it has been so highly successful that we decided to extend this offer across Canada, said Paul Fisher, Director of Merchandising, Entertainment, Best Buy Canada. “Gaming now reaches a wider group of Canadians, including women and boomers. This program will enable gamers of all types to trade in for other titles or new technology.”
To help spread the word Best Buy issuing a national advertising campaign which includes flyers, in-store signage, the Best Buy Facebook fan page and a Twitter account. Game consoles are excluded from the program but there are more than 2,500 game titles that are eligible from game consoles such as Nintendo DS & DSi, Nintendo Wii, PlayStation3, PlayStation Portable, PlayStation 2 and Xbox 360. Best Buy has also said they will allow consumers to purchased the traded-in games at a fracion of their original cost.