With over 280 properties including Comfort, Comfort Suites, Quality, Sleep Inn, Clarion, Econo Lodge and Rodeway Inn, Choice Hotels Canada has selected Paradigm Public Relations.
“We were looking for a public relations agency that demonstrated strategic thinking, creativity and enthusiasm for our business. We found it in Paradigm,” says Tim Oldfield, Managing Director, Choice Hotels Canada. “Paradigm’s expertise in brand marketing communications and its ability to deliver a full suite of services, from franchisee communications to media relations, makes it the right choice for us.”
As part of the agreement, Paradigm will manage all franchisee communications, media relations campaigns, consumer promotions and event management for the hotel chain.