As the school bells rings and a new year beings NESTEA also launches their latest campaign, a national search for the most creative, smart and strategic aspiring-marketers in the country that will be conducted in six participating Canadian universities. Participating schools include University of British Columbia, University of Alberta, McMaster, McGill, Queen’s and Memorial and students will have an opportunity to gain real-life marketing experience and the potential to win one of the grand prizes of three includes $3,500 each for tuition and a summer internship spent marketing the NESTEA brand.
“Knowing that the recent economy has been tough on students, we created this incredible and unique experience for students to gain real-life marketing experience working with the NESTEA brand during their participation in the NESTEA The Recruit challenge; and for the grand prize winners – money for tuition and summer internships at Coca-Cola,” said Wallace Leung, Senior Brand Manager, Tea, Coca-Cola, Ltd. “At Nestea, we strive to bring refreshing possibilities to life, and this opportunity really speaks to that commitment.”
More than 100 students auditioned in late August and through September and three teams were selected from each of the six participating universites to take part in the program that includes three unique marketing challenges: social media and public relations, experiential marketing and a 360 degree challenge that includes the creation and execution of an on-campus student-based event incorporating their experiences from the first two challenges. Throughout the competition students will have an opportunity to work with and seek guidance from NESTEA brand partner agencies including: Inventa, MS&L, SoHo Square and Cossette Media.
Experimental Marketing – Inventa
Social Media – MS&L
Public Relations – MS&L –
Advertising – SoHo Square
Media Buying – Cossette Media