There has never been a more crucial time for marketers and public relations professions to monitor their brand, especially as all of the new methods that consumers can use to have conversation about your brand with the explosion of tool such as Facebook and Twitter. Understanding the importance of brand and media monitoring SignUp Media and PRooph have signed a new strategic partnership where PRooph will act as the exclusive measurement consultant firm advising on matters ranging from best practices, guiding principles, methods, market opportunities, client needs and wants, products and services. Both organizations will work together to develop a service offering unique to the Canadian monitoring and measurement marketplace.
“PRooph’s core competence is that they’ve been on all sides of the communications measurement equation,” said Terry Foster, CEO, SignUp Media. “Alan Chumley, PRooph’s Principal, is a thought leader in the measurement space and has also worked in senior roles on the client side, in an agency setting, and on the measurement vendor side,” added Foster. “PRooph understands the languages and priorities of clients, agencies, and vendors and that uniquely places PRooph to align with our strategic goals.”