A new General Manager is a the head table, as Sylvain Perron has been appointed, and the largest independent public relations company has also announced additional promotions and new hires. According to Sylvain, “We are entering an era in which traditional public relations are giving way to multi-party communications, which are more authentic and open to diverse voices and stakeholders”
Frédéric Tremblay has joined as Vice-President, Corporate Communications, over the years Frédéric has built a track a career with experience in corporate and financial communications, in crisis management, and in media strategy.
Marie Karina Dimitri comes to Edelman as the agency’s new Director of Health for Edelman Digital, Marie will look to leverage her background and knowledge of North American regulatory and expand Edelman’s service offering in the area of social media and to develop programs in the areas of health and pharmaceuticals.
Isabelle Troitzky has joined Edelman Montreal as their new Senior Director of the Consumer Goods and Health practice, Isabelle has 12 years of experience working in public relations firms in Canada and in France which has given her solid experience in corporate communications and marketing.
Sounds like something big is cooking with Edelman in their Montreal office, it is a really good time to ramp up and get ready for the next wave of business and the market to bounce back which I expect we will start to see start as early as January 2010.