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Whatcu Talkin' 'Bout Willis, Where Are My New York Fries?

diff'rent strokesPlain, with salt or ketchup, who doesn’t love a good French Fry? To help celebrate their 25th anniversary New York Fries enlisted the help of actor Gary Coleman who you’ll remember played Arnold Jackson on the 80’s TV show Diff’rent Strokes.

This new campaign which is an extension to a previously launched “The Real Fries” campaign that hit the market back in 2008. Toronto-based zig brought aboard Coleman for the campaign which includes a Facebook application that has the likeness of the actor asking Canadians how fresh they and their friends will be 25 years from now. The application will also provide a link to a coupon for a cup of New York friends at the original 1984 price of $1.25.  The coupon can then be printed out and held in front of a webcam, causing a 3-D image of Coleman to appear on the computer screen. The application then prompts the user to shake the coupon until Coleman spills his cup of fries. Their future, and the future of 24 of their Facebook friends, will be determined by how the fries fall. The application will be available for download on August 3.

“New York Fries is proud to celebrate 25 years of providing Canadians with real, fresh fries,” said Jay Gould, president, New York Fries. “We wanted to do something special in recognition of this landmark accomplishment, and Gary Coleman is a fun, iconic image, reminiscent of the era in which we were founded. The campaign brings us back to our beginnings in 1984 in a way that we can celebrate with both customers and partners who have been part of our growth for the past 25 years.”


Print and Out -Of-Home (OOH) were also used for the campaign throughout malls across Canada, in-store at New York Fries locations and in magazines including Chatelaine, Hello, People, Today’s Parent and Famous.

Campaign Credits:

Creative & Communications: zip
Media Buying: Media Experts


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