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The White Ribbon Campaign Hires Espresso

Some of you might have caught the interview that I did with Espresso’s CEO, Jacquelyn Corbett Cyr recently and it looks like they have also picked up a new client as The White Ribbon Campaign signs on to them for their Walk A Mile In Her Shoes event (www.walkamiletoronto.org).

The White Ribbon Campaign (WRC) is the largest effort in the world of men working to end violence against women (VAW) and is currently in over sixty countries.

“Espresso has energy, ideas and a solid track-record – they’re exactly the passionate partner The White Ribbon Campaign wants for Walk A Mile In Her Shoes,” says Nick Rodrigue, Director of Development for The White Ribbon Campaign. “Together, we can promote the fundraiser while placing a much-needed spotlight on the issue of violence against women and the vital role men must play to end it.”

A walk (or race for those with a competitive streak) will take place on October 1, 2008 at Nathan Phillips Square which will have men take part in the event entitled “Walk A Mile In Her Shoes” wering high-heel shoes.  Espresso will be responsible for developing the fundraiser’s brand identity, website and PSA. In the months ahead, Espresso will launch a strategic integrated marketing campaign that will involve print promotions, social media and experiential techniques, a service style that Espresso has become known for through its work with clients like Samsung, Asigra and United Way Toronto.
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