A new day and new leadership at Edelman Canada as Heather Conway has been appointed as Chief Executive Officer (CEO). Prior to the appointment Heather was Executive Vice President of Marketing, Creative Services, Public Affairs and Affiliate Marketing at Alliance Atlantis. Before Alliance Atlantis, she was EVP of Corporate and Public Affairs at TD Bank Financial Group.
“There is a currently a structural change underway in communications as clients shift from a push/advertising-led model to a pull communications model that focused on developing new and credible ways to engage stakeholders”, said Richard Edelman, President and CEO of Edelman Worldwide. “Public relations is unique in its ability to facilitate this kind of dialogue, particularly as stakeholder society is replacing shareholder society as the sole focus for business, and this is why we are now challenging other disciplines for the lead role in communications. To achieve this leadership, we need to continue to attract the best and brightest minds; not just those who understand PR, but those who have an ability to see the broader landscape.”
Heather will oversee Edelman Canada’s three locations across the country including Toronto, Montreal and Vancouver and a 130 staff working on leading Canadian and international brands such as Labatt, Hudson‚s Bay Company, Teachers‚ Private Capital, Petro-Canada, the Government of Ontario, Johnson & Johnson, Kraft, Unilever, Starbucks, Expedia.ca, Red Bull, Pfizer and Roche. Heather will take over for past Edelman Canada CEO Freda Colbourne.