Justin said he’s bringing the “Sexy Back” and Atkins Nutritionals Inc. wants a piece of the action. In effort to re-introduce their line of nutrition bars and shakes to the Canadian market place they have tapped Palette PR as their agency of record.
“Atkins was a pioneer and continues to be a leader in its category,” says Louise Armstrong, executive vice-president, Palette Public Relations. “We’re looking forward to sharing their story with Canadians.”
Atkins will look to Palette PR to handle their public relations and media relations, and be involved in their new “Sweet.Sexy.Science.” campaign. As part of the new strategy Atkins will return to a healthier and more sustainable approach to weight management.