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Elevate Sport Selects b*co communications As Agency Of Record

Canada’s West Coast continues to heat up as it gets ready for the Vancouver 2010 Olympic which means that business is on the rise.  Betsy Cooper, Principal of Vancouver b*co communications has been able to capture the momentum and recently was awarded Agency of Record by Elevate Sports.  Elevate Sport is a fully-owned subsidiary of the Trimark Sportswear Group and provides lifestyle and active wear sports apparel.  Elevate Sports was named as an Official Licensee of the Vancouver 2010 Olympic and Paralympic Winter Games for lifestyle and active wear made of poly/polyblends and has in turn hired b*co communications to manage all communications activities for the company, including targeted media relations campaigns for its 2010 Olympic and Paralympic Winter Games licensed products, as well as business and trade outreach.
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