I love when people make bold moves! In a world where our attention and time are such a premium as communications you have to make the moves that will gain the attention of audiences quickly, so the most recent post on the High Road Communication’s blog caught my eyes, “HIGH ROAD COMMUNICATIONS ESTABLISHES NEW CLIENT POLICY.” According to the post all client programs will now be integrated with social media. I’m sure they tested this theory out with many clients before making the announcement and with clients such as Microsoft who announced a major cut back in their print spending last year this move does make sense.
Will this be a growing trends with communications agencies?[ad]