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2009 CPRS TORONTO ACE AWARD WINNERS

NATIONAL PR, Environics, OPTIMUM PR, Edelman, DDB Public Relations, Paradigm and many others graced the CPRS Toronto ACE Awards last night as the industry honored creativity and work.  Despite the recession the 2009 ACE Awards received more nominations this year than last year and a room full of public relations professionals representing all sectors.

2009 ACE Awards Winners:

Best PR Campaign of the Year

Cohn & Wolfe, Crock-On: Revitalizing the Crock-Pot Brand

Best Creative PR Campaign of the Year

Toronto Hydro-Electric System Limited, Take a Load Off Toronto

Leadership Awards

PR Student of the Year

Laura Ballantyne, Humber College

Young PR Professional of the Year

Alison Reed

Cathy Mitchell

Mentor of the Year

Martin Waxman, APR

Volunteer of the Year Award

John Muldoon

CAMPAIGN AWARDS
BRAND DEVELOPMENT CAMPAIGN OF THE YEAR

Gold:

Edelman Public Relations
Filter For Good

Gold:

Cohn & Wolfe
Crock-On: Revitalizing the Crock-Pot Brand

Gold:

Optimum Public Relations
Waste Reduction Week 2008

Silver:

Optimum Public Relations
Metro Ontario Banner

Silver:

Strategic Objectives
Fashion with Compassion: The White Cashmere Collection 2008

Silver:

elevator communications inc.
Lampe Berger Live in Air You Love

Silver:

Environics Communications Inc.
eBay Canada Entrepreneur of the Year Awards

Silver:

LexPR Canada
The Canadian Club

Bronze:

DDB Public Relations
Thermador Debuts in Canada 2007/08

Bronze:

Optimum Public Relations
Keep Cool 2008

Bronze:

Diageo Canada
Smirnoff ICE Toronto Maple Leafs Season Kick-off

Bronze:

DDB Public Relations
Agent Provocateur Comes to Canada

Bronze:

Praxis PR
Wine Institute of California Celebrates “California Style”

New Product or Service Launch Campaign of the Year

Gold:

Communications MECA
Share the Warmth: Launching Sunbeam’s “Pink” Warming Throw

Gold:

Strategic Objectives
New Stride Gum Canadian Brand Launch

Gold:

Toronto Hydro – Electric System Limited
Take a Load off Toronto

Silver:

Paradigm Public Relations
Revolutionizing the Mascara World: The Launch of Lancome Oscillation

Silver:

dv Communications
Tana Smiling Feet – Therapy for a Shoe Fetish

Bronze:

Praxis PR
FOUR Restaurant: Toronto’s First Guilt-Free Dining Experience

Bronze:

elevator communications inc.
Mark’s Work Wearhouse Tarantula Anti-Slip Footwear Launch

Employee Communications Campaign of the Year

Bronze:

Meridian Credit Union
Meridian’s 2008 Strategic Plan

Community Relations Campaign of the Year

Silver:

Environics Communications Inc. and MACKENZIE
Canada’s Top Teen Philanthropist

Silver:

TD Friends of the Environment Foundation
15th Annual TD Great Canadian Shoreline Cleanup

Silver:

Cohn & Wolfe
Save the Leopard Frog – It Can Be Easy to Be Green

Silver:

Argyle Communications
Ontario’s Poverty Reduction Strategy

Silver:

Healthy Sexuality Program – Peel Public Health
Hard to Spell, Easy to Catch. A Campaign for Youth in Peel

Bronze:

Toronto Hydro – Electric System Limited
Neighbourhood Seasonal Festive Light Exchange

Public Affairs/Government Campaign of the Year

Gold:

Public Relations Post
Ontario Alliance for Action on Brain Injury: See Us Campaign

Bronze:

Toronto Hydro – Electric System Limited
Take a Load Off Toronto

Investor Relations Campaign of the Year

Bronze:

Fleishman-Hillard Canada
A Better Biovail

Best Use of Communications Tools

Gold:

Sun Life Financial & iStudio
The Transformation of Sunlife.com

Bronze:

Paradigm Public Relations
The Creation of SavvyTraveller.ca

Best Use of Media Relations

Gold:

Toronto Hydro – Electric System Limited
Take a Load Off Toronto

Gold:

Communications MECA
Berlitz Canada: The Importance of Language and Cultural Training

Gold:

Word of Mouth PR
Dan Aykroyd Winery & Wines Canadian Media Launch

Gold:

Environics Communication Inc.
Workopolis Launches National Volunteer Recruitment Program

Gold:

Cohn & Wolfe
50 Years of Granny Chic –Corningware Stove Top

Gold:

Strategic Objectives
New Stride Gum Canadian Brand Launch

Gold:

Environics Communications Inc.
ProNamel – Be Acid Aware

Gold:

Fleishman-Hillard Canada
World COPD Day 2008: Coast2Coast Challenge

Silver:

Communications MECA
Cross-Canada Powder Room Map

Silver:

Fleishman-Hillard Canada
CAO – Eye Health Month 2008

Silver:

Argyle Communications
Living Results: Dignitas Speaks out on World AIDS Day

Silver:

Environics Communications Inc.
eBay Canada Entrepreneur of the Year Awards

Silver:

Praxis PR
Amp Up Your Game National Gaming Tour

Silver:

Strategic Objectives
The Re-Launch of Sea Queen

Silver:

DDB Public Relations
BSH Home Appliances

Silver:

Argyle Communications
Everything Old is New Again: Nestle Turtles Retro Tin Launch

Silver:

Communications MECA
Sunbeam’s 2008 Warming Products Collection

Silver:

Strategic Objectives
The Johnnie Walker Pillars of Responsibility

Bronze:

Environics Communications Inc.
eBay Canada Community Counts

Bronze:

Edelman Public Relations
Petro-Canada Canadian Athlete Family Program Announcement Event

Bronze:

Cohn & Wolfe
Depression: The Unwelcome Holiday Guest

Bronze:

DDB Public Relations
Agent Provocateur Comes to Canada

Bronze:

Environics Communications Inc. /MASTERCARD
2008 MasterCard MasterIndex

Bronze:

NATIONAL Public Relations
Best Buy Canada – Holiday Shopping in a Blue Shirt

Bronze:

Environics Communications Inc.
Safe Kids Week 2008: Safe Roads = Safe Kids

Bronze:

Argyle Communications
Edible Holiday Treats from the Peanut Bureau of Canada

Bronze:

Edelman Public Relations
Expedia.ca Fast Talk Your Way to Vegas

Best Use of Special Events

Gold:

Toronto Hydro – Electric System Limited
Keep Cool

Gold:

Toronto Hydro – Electric System Limited
Take a Load Off Toronto

Silver:

Edelman Public Relations
Monopoly Here & Now: The World Edition Launch Event

Silver:

LexPR Canada
Canadian Club Sex and the City Protest

Silver:

DDB Public Relations
Thermador Debuts in Canada 2007/08

Bronze:

Argyle Communications
Ontario Climate Change Adaptation Summit

Bronze:

DDB Public Relations
Agent Provocateur Comes to Canada

Best Digital Communications Campaign of the Year

Gold:

Narrative Advocacy Media
WirelessSoapbox.com Campaign

Bronze:

Communications MECA
Cross-Canada Powder Room Map
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