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Survey Says, 47% Of Canadians Use Twitter

Update: The survey results were conducted by polling over 10,000 Canadians including members of the Vancouver Board of Trade.

6S Marketing, a Vancouver-based Internet marketing firm conducted a survey to its database of over 10,000 people on their use of social media.

Here’s some interesting data from 6S Marketing,

  • 70% of Canadians say they use social media.
  • Facebook is the most popular social networking site with 70% of people surveyed currently having an account.
  • 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age.
  • Only 20% of people surveyed currently use MySpace.
  • YouTube & Flickr are the most popular social media sites with 38% & 29% (respectively) of people surveyed using the sites.
  • 42% of Canadians do not blog, while 58% do blog.
  • 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both.
  • 9% of people surveyed have hired an employee online and 22% have received a job offer online. 69% have done neither.
  • 61% of businesses said they track what people are saying about their brand online.

I would be embarrassed to publish this survey. The entire goal of a survey is to use a population which emulates a greater population you would like to learn more about. n n"47% of Canadians use Twitter and the majority of users are 19 – 25 years of age." n nIndustry analysts estimate that in 2009 Twitter users are primarily American and that their are 6 – 10 million users – total. 47% of Canadians would make up 150% of Twitter's accounts. n n"42% of Canadians do not blog, while 58% do blog." n nThat would mean that Canadians publish over 19 million blogs. n nThis survey is obviously incredibly flawed, which would be alright if they didn't disingenuously try and infer that their findings were representative of Canadians.

Mike Cloke

I am looking for Canadian social media numbers to show a client, I have plenty of US data. r nWhen I read the headline, I just had to click through and was amazed by the percentages.r ndrewmack summed it up quite nicely, thanks.

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