Trade association ViniPortugal has selected Budman and Associates as their agency of record for communications efforts in Canada. The full-service agency will be tasked with growing the awareness of awareness of Portuguese brandies, vinegars, wines, and producers to Canadian consumers.
“We are creating a campaign that will help educate the Canadian marketplace about the high-quality, great value wines that Portugal has to offer,” said Márcio Ferreira, Area Manager, ViniPortugal. “We are confident that Budman and Associates will increase the knowledge and appreciation of the current state of Portuguese winemaking among the press, trade and consumers.”
Budman And Associations will provide a number of services including strategic media relations, special promotions, corporate communications, and ongoing trade communications.