Whether the market is in a boom or a bust there are always opportunities for savvy business professionals, and you have to be prepared to slay the dragon of opportunity. Fortuntely for Venture Communications and CEO Arlene Dickinson, opportunity came knocking as the firm announced this week two acquisitions, Lifecapture Interactive and Motorcycle Productions.
“We saw an opportunity in the market and decided this was the time to be strengthening our company,” says Arlene Dickinson, CEO of Venture. “As the media landscape becomes increasingly fragmented, it is critical for us to continue to bring a diverse range of communications options to help clients break through and connect with their target customers.”
Both companies are Toronto-based, Lifecapture Interactive over the years won many awards for the agency’s creative interactive work and Motorcycle Productions offers its clients campaigns ranging from film, sound and interative. The two acquisitions should fit nicely into Venture’s existing offering but will help to position the marketing firm and allow it to leverage the talented teams from the two firms to round out their digital and social media offering.