Chances are if you’ve grown up in Toronto or ever visited the city during the summer than you’ve made your way down to Ontario Place and their water park Soak City. Mac’s Convenience has come on board as Title Sponsor for Soak City, as part of the opportunity Mac’s and their proprietary brand “Frosteras” and the part renamed to Froster Soak City.
“Ontario Place is excited to enter a partnership that demonstrates the invaluable relationships that stem from the cooperation of private and public sectors,” said Ontario Place General Manager, John Tracogna. “Mac’s will provide a fun and interactive customer experience to an already popular venue.”
This is a unique partnership in which a number of cross promotional opportunities exist for both brands, for example 600 Mac’s across Ontario will have in-store promotions that drive traffic back to Ontario Place.